Mario Grobholz

Worldwide Advertising On Social Networks Estimated To Hit $3.3 Billion In 2010

Social networks worldwide are estimated to bring in $3.3 billion in advertising dollars this year, according to updated estimates by eMarketer. That number represents a 31 percent increase from 2009's $2.5 billion. A full 39 percent of that amount, or $1.3 billion, will go to Facebook. In the U.S., social ad spending is estimated to rise 20 percent to $1.7 billion. Facebook is gobbling up even more market share in the U.S. It is expected to make up 50 percent of that amount ($835 million), compared to a 36 percent share last year (when it's U.S. advertising revenues were estimated to be $500 million out of a total of $1.4 billion).